Pricing Strategy

A collection of 79 posts
Pricing Strategy

What Considerations Are Essential for Aligning Customer Perceived Value With SaaS Pricing Strategies?

Summary Aligning customer perceived value with SaaS pricing strategies involves understanding customer needs, creating tiered pricing models, ensuring transparency, and continuously gathering feedback. Successful alignment ensures that customers feel they are getting appropriate value for what they pay, which in turn enhances satisfaction and retention. Understanding Customer Needs Customer Segmentation
2 min read
Pricing Strategy

How Does Competitor-Based Pricing Influence SaaS Customer Acquisition and Retention?

Summary Competitor-based pricing in Software as a Service (SaaS) can significantly impact customer acquisition and retention by helping businesses strategically position their offerings in the market. It involves setting prices based on competitors' pricing structures, which can influence how customers perceive the value of the service, affect competitive advantage, and
2 min read